Bedding Brand Leader A.H. Beard Introduces
New Look & Programs!
It's a contemporary new look for one of Australia's oldest and most respected family businesses. A.H. Beard, Australian owned and operated since 1899 are now launching a new look and branding strategy.
Garry Beard, CEO and Chairman of the Board, of the family business that has grown into an Australian bedding industry leader says ... "We are proud to continue on the family tradition with this exciting new logo and branding philosophy. Superior Sleep Since 1899' is more than the new A.H. Beard company slogan ... it's our family heritage!"
Many of the world's leading mattress brands look to A.H. Beard to license and manufacturer their products here in Australia primarily due to A.H. Beard's reputation for quality and service. Many of these brand names like King Koil, Restonic, Nature's Rest Latex and others are certified by the A.H. Beard quality team and then marketed throughout Australia and New Zealand.
This tradition will continue on however all brand logos will feature "by A.H. Beard since 1899" to enhance consumer recognition of the Australian company that crafts these quality sleep products. To date, the company has produced more than 5 million mattresses throughout Australia and New Zealand! In addition the Australia Made logo will be prominently displayed where applicable to support that campaign as well.
In addition to the new logos and slogans A.H. Beard has made major investments in their retail partners with the addition of new computer programs, training materials, and several key additions to their customer service staff.
The transition to the new look will roll out with point of sale, advertising materials, and other sales and marketing materials being updated to the new look.
FOR FURTHER INFORMATION PLEASE CONTACT
Julijana Ristanceski
Marketing Coordinator
(02) 9774 8888
julijana@ahbeard.com